Networking Coffee Break & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition
10.40
The Market Trends and Challenges for the USA Market
11.15
Addressing the marketplace and the unique challenges for the US market
Driving the business proposition beyond coverage
Allen Nogee, Principal Analyst, In-Stat, USA
Femto Solutions: Buying Criteria and Competitive Positioning
11.45
As a consumer electronics product, femtocells may eventually evolve into commodity products similar to WiFi access points
From a broader solution perspective, however, vendors will need to compete based on their ability to meet a wide array of operator demands and concerns stretching from femtocell silicon to network integration strategies to set-top partnerships
Commercial momentum may be one indicator of solution strength. A deeper look into solution capabilities and components, however, reveals those solutions best positioned for success
Catherine Trebnick, Senior Research Analyst, America Growth Capital
Panel - Creating Profitable Partnerships to be Effective in the Femtocell Marketplace
12.15
How to bring the whole ecosystem together
What are the driving factors for Femtocells for the large carriers, the small carriers, mvnos, broadband players, cable operators, vendors?
How may femto cell impact "connected home" strategies, e.g., complementing IPTV, media sharing?
Achieving end-to-end QoS from the carrier’s network to the partner network
CB Velayuthan, Nokia Siemens Networks
Roberto Pellegrini, Director Marketing & Innovation, Pirelli Broadband Solutions
Chris Cox, Marketing Manager, ip.access
Amit Jain, VP/GM In-Building Networks, Airvana
Networking Lunch & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition
12.45
FEMTOCELL CARRIER STRATEGIES AND BUSINESS MODELS
An Overview of the Femtocell Business Model for Operators/Carriers
14.00
What are the customer needs for Femtocells?
What does the business case look like for operators?
What are the value proposition and the competitive advantages?
Providing more than cost savings and better indoor coverage- delivering new applications and services
Meredith Sharples, Senior Manager, Mobile Convergence Products and Propositions, Vodafone, UK
A Unique Deployment Case for Femtocells
14.30
The potential for Femtocells to reduce CapEx and OpEx of the cellular network by deloading the air interface at the Macrocell level while also improving the customer experience within urban/suburban markets
The potential for Femtocells to serve customers in remote and isolated regions using Software Defined Radio (SDR) and IP over VSAT backhaul
Karl Erik Rye, Manager Network Planning, GCI, Alaska
Femtocells - The Perspective of the Integrated Player
15.00
The technology and market drivers for converged service providers
The technology and deployment challenges as we see them
Our perspective on business and service issues
The market opportunities for Telus
Jorge Delrio, Member of the CTO Team, TELUS
Networking Afternoon Tea and & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition
15.30
Driving Femto Beyond Voice Towards 3G and Mobile Data
16.00
Enhancing indoor 3G coverage and mobile data services
Evolving FMC strategy
Tom Hussey, Ubiqusys, UK
Panel - Delivering Next Generation Mobile with Femtocells
16.30
What is the role of 2G Femtocells
What is the role of 4G Femtocells
LTE, HSPA+, WiMax
Integrating all the different radio access technologies from HSPA+, WiMAX, CDMA, LTE
Femtocells vs picocells. Are picocells becoming super femtocells?
Networking Coffee Break & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition
08.30
Chair’s Welcome and Introduction
09.0
George Gonzalez-Rivas, Member of PA’ Management Group, PA Consulting Group
MEETING THE CUSTOMERS’ NEEDS AND REQUIREMENTS WITH FEMTOCELLS
Femtocells - Providing Dedicated Coverage for Heavy Mobile data Users
09.10
How to capture an entire household’s Telecom spend?
How to change usage patterns, behaviour patterns, and use of the product e.g. providing bundled packages that integrate interesting home network services
Delivering a reliable network, better indoor coverage and discounted calling
Spreading awareness and solving customer uptake issues to ultimately increase customer loyalty
Is delivering zero-touch provisioning for femtocells critical for adoption?
Giving the customer choices - Delivering a reliable network, better indoor coverage and discounted calling
George Gonzalez-Rivas, Member of PA’ Management Group, PA Consulting
How to Win the Home Zone - Compete and Succeed in a Converged Telecom Landscape
09.40
Home Zone solutions - redefining traditional revenue streams and the complex dimensions that need to be considered to make it a success
Comparing Home Zone Solutions - femtocells vs dual mode handsets
Real-world examples based on work with international carriers to define and implement FMC solutions
Mark Rowland, Wireless Partner, IBB Consulting
The Super Femtocell
10.10
Or enterprise picocell, using one customer installed picocell, will instantly provide an enterprise with additional cellular capacity, coverage, and potential cost savings
Chris Cox, Marketing Manager, ipaccess, UK
Networking Coffee Break & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition
10.40
Panel: Delivering a Profitable Customer Proposition with Femtocells
11.10
How can the Femtocell industry deliver the right end-user value proposition?
What will be the form factor preferences e.g. stand-alone, integrated and beyond?
What are the ownership models and what will sell to the customer?
What are the ownership models?
Mark Rowland, Wireless Partner, IBB Consulting
Chris Cox, Marketing Manager, ipaccess, UK
MEETING TECHNOLOGICAL CHALLENGES FOR DELIVERING FEMTOCELL SOLUTIONS:
Integrating Femtocells with Fixed Broadband Access
11.40
Are today's in-field broadband access routers adequate to support services based on attached stand-alone femtocells ?
What are the QoS requirements on the fixed broadband access gateways to support femtocells:
in pure double-play offerings
in complete quad-play bundles
What remote management approach is required to coordinate fixed broadband and femtocell provisioning ?
What are the pros and cons of the femtocell hardware integration into broadband access gateways ?
Roberto Pellegrini, Director Marketing & Innovation, Pirelli Broadband Solutions
FMC Services and Femtocells: Going Beyond Coverage
12.10
Expanding femtocell services by coverage
Evaluating the ‘cheap voice’ opportunity
Using femtocells to delivery Home Zone 2.0 services
Making the femtocell part of the connected home
Gary Sarson, Vice President of Business Development, Kineto, USA
Networking Lunch & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition
12.40
Integrating WiMax into the Femtocell Solution to Enhance Data Transfer Speed and Capacity in the Home
14.00
Why you would put WiMAX in a femtocell. Backhaul? Repeater? Rebroadcast from broadband?
Amrit Chandra, Technology Strategist, Sprint
The Opportunities and Challenges in Standards for Femtocells
14.30
Femto cells: the general concept
The main impacts for TLC networks
New approaches in deployment
Why is a standard necessary?
The state of the standards
Rosalba Campanale, Radio Access Technology Engineer, Wireless Innovation Department, Telecom Italia
Networking Afternoon Tea and & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition
15.00
Legal and Regulatory Hurdles to be Addressed for Mass Market Deployment of Femtocells
15.30
Lack of Femtocell Regulation: Regulatory vacuum will require modification of femtocells during rollout
Are Femtocells Wireless or VoIP? Examing and adopting existing regulatory schemes focused on VoIP and cellular for the femtocell
911 Requirements for Femtocells: Federal and local regulatory requirements for the nomadic femtocell antenna
Traveling micro towers: Regulating femtocell antenna that migarate in and out of licensed territory
Femtocell Billing Issues: In the bucket or not? Navigating through potential class action minefields caused by femtocell minutes of use
Parastic Femtocell Problems: Backhaul provided by an unrelated broadband carrier and strange cell users on the consumer’s femtocell
Barlow Keener, Telecom Attorney, Keener Law Group
ADDRESSING THE STANDARD AND REGULATORY ISSUES FOR THE FEMTOCELL MARKET
Panel: Addressing the Standard and Regulatory Issues for the Femtocell Market to Achieve Mass Market Success
16.00
Delivering common specifications for a range of usage cases and diverse technologies: CDMA, EV-DO, W-CDMA, LTE, WiMAX etc
Extending the existing 3GPP UMA/GAN standard - fully defining the Iu-over-IP interface standard
Debating the Architecture for Femtocells RAN Gateway Architecture verses IMS/SIP Approach
How will the results of the 700mHzs auction effect Femtocell deployment? What other US specific spectrum rules have implications for Femtocells?
What are the implications of open net neutrality?
How can a femtocell location be verified before its enabled? - What are the rules and requirements in the US regarding e.g. E911? What are the implications for Femtocells?
How can the industry address the introduction of illegal femtocell networks?