Femtocell Solutions USA conference, 16th - 17th July 2008, Marriott Boston Copley Place, Boston, USA


Fully Endorsed by

Femto Forum

Sponsored by

Pirelli

Affiliate Sponsor

Airvana

Conference Agenda

What are the Market Drivers for Femtocell Solutions in USA

Day One, 16th July 2008

Registration and Coffee

08.15

Speed Networking

09.0

Chairman’s Welcome and Introduction

  • Prof Simon Saunders, Chairman, Femto Forum

Driving Harmonisation in the Femtocell Marketplace

09.10
  • Enabling co-operation in the femtocell ecosystem
  • Integrating Femtocells into mobile core networks
  • Delivering spectrum and interference management
  • Enabling network integration with all different radio access technologies
  • The femtozone - delivering winning services beyond the femtocell
  • Progress up-date from the Femto Forum
  • Prof Simon Saunders, Chairman, Femto Forum

Delivering Femtocell Solutions

09.40
  • What are the challenges?
  • How can these be overcome?
  • Gordon Mansfield, Director CTO RAN, Planning and Strategy, AT & T, USA

UNDERSTANDING THE DYNAMICS OF THE FEMTOCELL MARKET AND BUSINESS PROPOSITION

Analysis of the Worldwide Femtocell Market

10.10
  • What are the worldwide projections for the Femtocell market
  • Will FMC and FMS/femtocell market segments evolve to form a new fully-converged services market segment?
  • Where are we today
  • Cost analysis of deploying Femtocells
  • Samon Biaou, Consultant, DETECON International, Germany

Networking Coffee Break & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition

10.40

The Market Trends and Challenges for the USA Market

11.15
  • Addressing the marketplace and the unique challenges for the US market
  • Driving the business proposition beyond coverage
  • Allen Nogee, Principal Analyst, In-Stat, USA

Femto Solutions: Buying Criteria and Competitive Positioning

11.45
  • As a consumer electronics product, femtocells may eventually evolve into commodity products similar to WiFi access points
  • From a broader solution perspective, however, vendors will need to compete based on their ability to meet a wide array of operator demands and concerns stretching from femtocell silicon to network integration strategies to set-top partnerships
  • Commercial momentum may be one indicator of solution strength. A deeper look into solution capabilities and components, however, reveals those solutions best positioned for success
  • Catherine Trebnick, Senior Research Analyst, America Growth Capital

Panel - Creating Profitable Partnerships to be Effective in the Femtocell Marketplace

12.15
  • How to bring the whole ecosystem together
  • What are the driving factors for Femtocells for the large carriers, the small carriers, mvnos, broadband players, cable operators, vendors?
  • How may femto cell impact "connected home" strategies, e.g., complementing IPTV, media sharing?
  • Achieving end-to-end QoS from the carrier’s network to the partner network
  • CB Velayuthan, Nokia Siemens Networks
  • Roberto Pellegrini, Director Marketing & Innovation, Pirelli Broadband Solutions
  • Chris Cox, Marketing Manager, ip.access
  • Amit Jain, VP/GM In-Building Networks, Airvana

Networking Lunch & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition

12.45

FEMTOCELL CARRIER STRATEGIES AND BUSINESS MODELS

An Overview of the Femtocell Business Model for Operators/Carriers

14.00
  • What are the customer needs for Femtocells?
  • What does the business case look like for operators?
  • What are the value proposition and the competitive advantages?
  • Providing more than cost savings and better indoor coverage- delivering new applications and services
  • Meredith Sharples, Senior Manager, Mobile Convergence Products and Propositions, Vodafone, UK

A Unique Deployment Case for Femtocells

14.30
  • The potential for Femtocells to reduce CapEx and OpEx of the cellular network by deloading the air interface at the Macrocell level while also improving the customer experience within urban/suburban markets
  • The potential for Femtocells to serve customers in remote and isolated regions using Software Defined Radio (SDR) and IP over VSAT backhaul
  • Karl Erik Rye, Manager Network Planning, GCI, Alaska

Femtocells - The Perspective of the Integrated Player

15.00
  • The technology and market drivers for converged service providers
  • The technology and deployment challenges as we see them
  • Our perspective on business and service issues
  • The market opportunities for Telus
  • Jorge Delrio, Member of the CTO Team, TELUS

Networking Afternoon Tea and & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition

15.30

Driving Femto Beyond Voice Towards 3G and Mobile Data

16.00
  • Enhancing indoor 3G coverage and mobile data services
  • Evolving FMC strategy
  • Tom Hussey, Ubiqusys, UK

Panel - Delivering Next Generation Mobile with Femtocells

16.30
  • What is the role of 2G Femtocells
  • What is the role of 4G Femtocells
  • LTE, HSPA+, WiMax
  • Integrating all the different radio access technologies from HSPA+, WiMAX, CDMA, LTE
  • Femtocells vs picocells. Are picocells becoming super femtocells?
  • Natasha Tamaskar, VP, Product Management & Marketing, NextPoint Networks
  • Meredith Sharples, Senior Manager, Mobile Convergence Products and Propositions, Vodafone, UK
  • Gordon Mansfield, Director CTO RAN, Planning and Strategy, AT & T
  • Ted Bissell, Managing Consultant, PA Consulting

End of Conference

17.00

Solving the Technical Challenges and Customer Perception of Femtocells to Deliver Mass Market Femtocell Solutions

Day Two, 17th July 2008

Networking Coffee Break & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition

08.30

Chair’s Welcome and Introduction

09.0
  • George Gonzalez-Rivas, Member of PA’ Management Group, PA Consulting Group

MEETING THE CUSTOMERS’ NEEDS AND REQUIREMENTS WITH FEMTOCELLS

Femtocells - Providing Dedicated Coverage for Heavy Mobile data Users

09.10
  • How to capture an entire household’s Telecom spend?
  • How to change usage patterns, behaviour patterns, and use of the product e.g. providing bundled packages that integrate interesting home network services
  • Delivering a reliable network, better indoor coverage and discounted calling
  • Spreading awareness and solving customer uptake issues to ultimately increase customer loyalty
  • Is delivering zero-touch provisioning for femtocells critical for adoption?
  • Giving the customer choices - Delivering a reliable network, better indoor coverage and discounted calling
  • George Gonzalez-Rivas, Member of PA’ Management Group, PA Consulting

How to Win the Home Zone - Compete and Succeed in a Converged Telecom Landscape

09.40
  • Home Zone solutions - redefining traditional revenue streams and the complex dimensions that need to be considered to make it a success
  • Comparing Home Zone Solutions - femtocells vs dual mode handsets
  • Real-world examples based on work with international carriers to define and implement FMC solutions
  • Mark Rowland, Wireless Partner, IBB Consulting

The Super Femtocell

10.10
  • Or enterprise picocell, using one customer installed picocell, will instantly provide an enterprise with additional cellular capacity, coverage, and potential cost savings
  • Chris Cox, Marketing Manager, ipaccess, UK

Networking Coffee Break & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition

10.40

Panel: Delivering a Profitable Customer Proposition with Femtocells

11.10
  • How can the Femtocell industry deliver the right end-user value proposition?
  • What will be the form factor preferences e.g. stand-alone, integrated and beyond?
  • What are the ownership models and what will sell to the customer?
  • What are the ownership models?
  • Mark Rowland, Wireless Partner, IBB Consulting
  • Chris Cox, Marketing Manager, ipaccess, UK

MEETING TECHNOLOGICAL CHALLENGES FOR DELIVERING FEMTOCELL SOLUTIONS:

Integrating Femtocells with Fixed Broadband Access

11.40
  • Are today's in-field broadband access routers adequate to support services based on attached stand-alone femtocells ?
  • What are the QoS requirements on the fixed broadband access gateways to support femtocells:
    • in pure double-play offerings
    • in complete quad-play bundles
  • What remote management approach is required to coordinate fixed broadband and femtocell provisioning ?
  • What are the pros and cons of the femtocell hardware integration into broadband access gateways ?
  • Roberto Pellegrini, Director Marketing & Innovation, Pirelli Broadband Solutions

FMC Services and Femtocells: Going Beyond Coverage

12.10
  • Expanding femtocell services by coverage
  • Evaluating the ‘cheap voice’ opportunity
  • Using femtocells to delivery Home Zone 2.0 services
  • Making the femtocell part of the connected home
  • Gary Sarson, Vice President of Business Development, Kineto, USA

Networking Lunch & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition

12.40

Integrating WiMax into the Femtocell Solution to Enhance Data Transfer Speed and Capacity in the Home

14.00
  • Why you would put WiMAX in a femtocell. Backhaul? Repeater? Rebroadcast from broadband?
  • Amrit Chandra, Technology Strategist, Sprint

The Opportunities and Challenges in Standards for Femtocells

14.30
  • Femto cells: the general concept
  • The main impacts for TLC networks
  • New approaches in deployment
  • Why is a standard necessary?
  • The state of the standards
  • Rosalba Campanale, Radio Access Technology Engineer, Wireless Innovation Department, Telecom Italia

Networking Afternoon Tea and & Exhibition Visit - Take the opportunity to network with the delegates and speakers in the exhibition

15.00

Legal and Regulatory Hurdles to be Addressed for Mass Market Deployment of Femtocells

15.30
  • Lack of Femtocell Regulation: Regulatory vacuum will require modification of femtocells during rollout
  • Are Femtocells Wireless or VoIP?  Examing and adopting existing regulatory schemes focused on VoIP and cellular for the femtocell
  • 911 Requirements for Femtocells: Federal and local regulatory requirements for the nomadic femtocell antenna
  • Traveling micro towers: Regulating femtocell antenna that migarate in and out of licensed territory
  • Femtocell Billing Issues: In the bucket or not?  Navigating through potential class action minefields caused by femtocell minutes of use
  • Parastic Femtocell Problems: Backhaul provided by an unrelated broadband carrier and strange cell users on the consumer’s femtocell
  • Barlow Keener, Telecom Attorney, Keener Law Group

ADDRESSING THE STANDARD AND REGULATORY ISSUES FOR THE FEMTOCELL MARKET

Panel: Addressing the Standard and Regulatory Issues for the Femtocell Market to Achieve Mass Market Success

16.00
  • Delivering common specifications for a range of usage cases and diverse technologies: CDMA, EV-DO, W-CDMA, LTE, WiMAX etc
  • Extending the existing 3GPP UMA/GAN standard - fully defining the Iu-over-IP interface standard
  • Debating the Architecture for Femtocells RAN Gateway Architecture verses IMS/SIP Approach
  • How will the results of the 700mHzs auction effect Femtocell deployment? What other US specific spectrum rules have implications for Femtocells?
  • What are the implications of open net neutrality?
  • How can a femtocell location be verified before its enabled? - What are the rules and requirements in the US regarding e.g. E911? What are the implications for Femtocells?
  • How can the industry address the introduction of illegal femtocell networks?
  • Adrian Scrase, CTO, ETSI
  • Steve Muir, Steve Muir, CTO, Vanu Inc
  • Barlow Keener, Telecom Attorney, Keener Law Group

End of conference

16.30
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